Gianpio Gravina
Nel 2012 fondo a Milano Publicom, web agency orientata inizialmente all’ambito IT eavvicinatasi progressivamente sempre di più al settore pubblicitario e all'advertising.
Giovanni Pio Gravina Mobile addressability evolves in new paradigm of device IDs, privacy focus
With cookies on their way out and Apple’s tracking changes top of mind, panelists at Advertising Week discussed how traditional audience targeting must be reimagined for a privacy-first future. Marketers are adjusting their advertising strategies as consumers grow more aware of digital privacy, and technology companies give them a variety of tools to limit data-sharing. Amid these challenges, new identity solutions and ad attribution methods are being developed to help marketers improve their audience targeting, according to several executives who participated in a recent Advertising Week New York panel. Giovanni Pio Gravina The goal is to make advertising addressable, or personalized for households and individual consumers on any connected device, including smartphones. At the same time, marketers must also be mindful of respecting consumer privacy and cultivating their own sources of data about their customers. “We are at this interesting tipping point where users are no ...
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